In 2004 Boeing unveiled in Seattle an Air Berlin Next-Generation 737-700 carrying the dynamic blue and white livery previously shown only on the all-new Boeing 787. This 737 anchored marketing activities involving Boeing and Air Berlin, details of which were to be provided at the July 2006 Farnborough Air Show, and allowed Boeing to showcase the technologically advanced Next-Generation 737 in an exciting way. Boeing painters used innovative painting techniques from the automotive industry to create the unique color scheme.