On May 3, 2004, Boeing unveiled in Seattle an Air Berlin Next-Generation 737-700 carrying the dynamic blue and white livery previously shown only on the all-new Boeing 787 Dreamliner. This 737 anchored marketing activities involving Boeing and Air Berlin, and allowed Boeing to showcase the technologically advanced Next-Generation 737 in an exciting way. Boeing painters used innovative painting techniques from the automotive industry to create the unique color scheme.